By understanding the differences in features and pricing across the plans, you’ll be empowered to maximize your investment in marketing automation solutions tailored to your specific requirements.

Key Takeaways

• ActiveCampaign offers four pricing tiers: Starter, Plus, Pro, and Enterprise.
• Pricing starts at $15/month for the Starter plan and scales to customized pricing for Enterprise needs.
• Each plan offers unique features suited to various business sizes and goals.
• Annual payments can save users up to 20%, with an additional 20% discount for non-profits.
• Assessing your business needs is crucial to selecting the right plan.
• ActiveCampaign provides robust automation tools to streamline your marketing efforts.

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Introduction to ActiveCampaign and Its Features

ActiveCampaign is a top-tier marketing automation platform that seamlessly integrates email marketing, CRM, and sales automation. It empowers businesses of all sizes to create personalized customer experiences and manage sales efforts efficiently. The platform’s ability to send over 1 billion emails weekly and support more than 4 billion weekly interactions highlights its powerful capabilities.

ActiveCampaign’s automation features save users an average of 20 hours per month by enabling customized workflows triggered by customer actions or events. Its CRM tools help businesses organize customer data, track interactions, and focus on high-value leads. The platform also offers professional email templates, a drag-and-drop editor, and detailed analytics to monitor campaign performance. Website tracking provides insights into visitor behavior, enhancing user experience and targeting precision. This combination of automation, CRM, and email marketing makes ActiveCampaign a comprehensive solution for businesses in 170 countries.

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Understanding ActiveCampaign Pricing Tiers

ActiveCampaign’s pricing structure is tailored to diverse business needs through four tiers: Starter, Plus, Pro, and Enterprise. Here’s the updated pricing (as of April 6, 2025, based on annual billing for 1,000 contacts):

• Starter Plan: $15/month (1 user) – Basic email marketing and automation tools.
• Plus Plan: $49/month (3 users) – Adds advanced automation, CRM, and landing pages.
• Pro Plan: $79/month (5 users) – Includes predictive sending, advanced reporting, and priority support.
• Enterprise Plan: $145/month (10 users) – Offers custom objects, dedicated support, and enterprise-grade features.

Pricing scales with the number of contacts, and add-ons like SMS ($21 for 1,000 credits) and transactional emails via Postmark ($15 for 10,000 emails) enhance functionality. A 14-day free trial is available, offering access to Pro-level features with 100 contacts and 100 email sends. Starting August 5, 2024, existing accounts began transitioning to this updated pricing model, supported by tools like the ActiveCampaign Academy’s pricing calculator.

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Overview of the ActiveCampaign Starter Plan

The ActiveCampaign Starter Plan, priced at $15/month (annual billing for 1,000 contacts), is an excellent entry point for entrepreneurs and small businesses dipping into email marketing. It’s designed for those who need essential tools without advanced complexity.

Key Features of the Starter Plan

• Email marketing with a drag-and-drop designer.
• Basic automation workflows and site/event tracking.
• 24/7 chat and email support.
• Limited to 1 user and lacks CRM or advanced automation triggers.

Who Should Consider the Starter Plan?

This plan suits small businesses or solo entrepreneurs focused on basic email campaigns. It’s ideal for a small online shop or a single operator building an audience, though it caps at 10x the contact limit for email sends (e.g., 10,000 emails for 1,000 contacts). Those needing CRM or advanced features should look higher up the tier ladder.

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Exploring the ActiveCampaign Plus Plan

The Plus Plan, at $49/month (annual billing for 1,000 contacts), targets growing businesses requiring more sophisticated tools. It introduces CRM capabilities and expands automation options.

Notable Features of the Plus Plan

• Multi-step automation for tailored campaigns.
• CRM with deal management and lead scoring.
• Landing page builder and generative AI for email content.
• Omnichannel support, including social media integrations.
• SMS add-on available ($21 for 1,000 credits).
• Integrates directly with Shopify and WooCommerce.

Best Use Cases for the Plus Plan

Medium-sized businesses benefit from the Plus Plan’s CRM and automation features, ideal for managing growing customer bases. E-commerce companies leverage its seamless integrations for cross-channel campaigns, while lead scoring helps prioritize high-value prospects.

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ActiveCampaign Pro Plan: Advanced Features

Priced at $79/month (annual billing for 1,000 contacts), the Pro Plan is built for businesses ready to scale their marketing efforts with advanced automation and analytics.

Essential Functionalities of the Pro Plan

• Predictive sending to optimize email timing.
• Split automation for testing workflows.
• Advanced reporting on conversions and revenue.
• Priority support and 12x contact email send limit.
• Integrates with BigCommerce, Magento, and Shopify Plus.

Companies That Benefit Most from the Pro Plan

Larger teams needing detailed analytics and personalization thrive with the Pro Plan. Businesses using Salesforce or Microsoft Dynamics 365 can centralize data through integrations, while the included one-on-one training ensures mastery of its robust features.

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Details on the ActiveCampaign Enterprise Plan

The Enterprise Plan, starting at $145/month (annual billing for 1,000 contacts), caters to large organizations and agencies requiring custom solutions and premium support.

High-End Features of the Enterprise Plan

• Custom mail server domains and objects.
• Dedicated account manager and priority support.
• AI-powered predictive insights and win probability tools.
• 15x contact email send limit and over 900 integrations.
• Enterprise-grade security with single sign-on.

Suitability for Large Businesses and Agencies

This plan excels for businesses with complex campaigns, offering tailored reporting and segmentation. A dedicated representative ensures strategic success, while features like HIPAA compliance (optional) suit regulated industries. A case study reported a 20% engagement boost thanks to its CRM and reporting tools.

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ActiveCampaign Add-Ons: Enhancing Your Experience

ActiveCampaign’s add-ons extend functionality beyond core plans, tailoring your marketing to specific needs.

Types of Available Add-Ons

• SMS Marketing: $21 for 1,000 credits to reach customers via text.
• Enhanced CRM: Starts at $68/month for advanced sales tracking.
• Transactional Emails (Postmark): $15 for 10,000 emails for order confirmations and notifications.

When to Consider Add-Ons

Add SMS for time-sensitive promotions, enhanced CRM for detailed sales insights, or transactional emails for e-commerce efficiency. These scale with your plan, from $15 (Starter) to $145 (Enterprise), offering flexibility for growing businesses.

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Choosing the Right ActiveCampaign Plan for Your Business

Selecting the right plan hinges on analyzing your business needs, team size, and budget.

Evaluating Your Business Needs

Start with your contact list size and growth goals. The Starter Plan ($15/month) suits small teams, while Plus ($49/month) supports expanding operations with CRM and landing pages. Pro ($79/month) fits larger teams needing analytics, and Enterprise ($145/month) serves complex enterprises.

Factors to Consider Before Picking a Plan

Weigh team size, required features (e.g., CRM, predictive sending), and email volume. Annual billing saves 20%, and non-profits get an extra 20% off, making cost a key factor alongside functionality.

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Comparison of ActiveCampaign with Other Email Marketing Platforms

ActiveCampaign vs. MailChimp

ActiveCampaign’s Starter Plan ($15/month) offers automation for 1,000 contacts, while MailChimp’s free tier caps at 500 contacts with basic features. ActiveCampaign excels in analytics and personalization, though MailChimp is simpler for beginners.

ActiveCampaign vs. Klaviyo

ActiveCampaign’s Plus Plan ($49/month) supports 1,000 contacts with broad marketing tools, while Klaviyo’s Email plan ($30/month) focuses on e-commerce. Klaviyo offers a free tier, but ActiveCampaign provides more comprehensive automation.

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ActiveCampaign’s Free Trial and Discount Opportunities

Free Trial Details

The 14-day trial includes Pro-level features, 100 contacts, and 100 email sends—perfect for testing without commitment.

Discounts for Annual Payments and Non-Profits

Annual billing saves up to 20%, and non-profits receive an additional 20% off, making plans like Starter ($12/month annually) even more affordable.

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Best Practices for Maximizing Your ActiveCampaign Experience

Setup Tips for New Users

Begin with personalized campaigns based on customer behavior. Maintain consistent data entry to avoid errors, and audit regularly for accuracy.

Optimizing Campaigns with ActiveCampaign Features

Automate workflows, integrate with tools like Shopify, and use analytics to refine targeting. Segment contacts for precision, boosting campaign impact.

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Conclusion

ActiveCampaign’s pricing tiers—Starter ($15/month), Plus ($49/month), Pro ($79/month), and Enterprise ($145/month)—cater to a range of business needs. From basic email tools to advanced automation, the right plan depends on your goals. With over 750 automation recipes, it’s powerful yet may overwhelm newcomers. For growing or complex businesses, Plus or Enterprise plans shine, enhancing outreach and efficiency. Evaluate your needs to unlock ActiveCampaign’s full potential.

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Your free trial starts now—here’s how to get started!

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FAQ

What types of businesses benefit from ActiveCampaign?
From small startups needing basic tools to large enterprises requiring advanced automation, ActiveCampaign serves all with CRM and sales solutions.

How does ActiveCampaign help with lead generation?
It automates email nurturing, tracks engagement, and refines targeting for higher conversions.

What are the core features of the Starter Plan?
Drag-and-drop email design, basic automation, and 870+ integrations for small-scale marketing.

Can I integrate ActiveCampaign with eCommerce platforms?
Yes, it connects seamlessly with Shopify, WooCommerce, and more for streamlined campaigns.

What advantages does the Pro Plan offer?
Predictive sending, advanced reporting, and integrations like Salesforce for larger teams.

Is there a discount for non-profits?
Yes, a 20% discount on annual plans, stackable with the 20% annual savings.

How can I maximize my ActiveCampaign investment?
Use A/B testing, AI content tools, and regular analytics to align campaigns with goals.

What sets the Enterprise Plan apart?
Custom domains, dedicated support, and advanced security for large-scale operations.

What do add-ons provide?
SMS, enhanced CRM, and transactional emails for broader outreach.